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Corporate Identity Design

Graphic Design | Web Design | Web Banners

The importance of Corporate Identity Design

A business, like an individual, needs its own identity. This is most important in today's exceptionally competitive marketplace - making an excellent first impression, be easily recognisable and demonstrating professionalism and quality though visual consistency.

With ongoing input and feedback from the client, the designer follows these simples steps in developing and implementing the corporate identity design:

Simple steps:

Initially the designer, in conjuntion with the client, will develop a visual concept for the business. This encompasses the design of a logo (which doesn't necessarily need to be anything complicated, but often looks best when simple and clean to make it easily recognisable). Colours and typefaces need to be determined - to allow for a consistent image throughout. This basic visual concept is then applied to the following:

Stationary and Business Cards
Business webpage
Documents (Word/PowerPoint) templates for internal use
Brochures, flyers and business reports
Advertisements and web banners

Following these simple steps means you can have a professional looking corporate image in no time!